REEBOK ANSWER 14

"Allen Iverson is a man you can never go beyond, he was arrogant, he was frivolous, he was confused, he is everyone want to imitate the object, he has the world's most prestigious signature shoe series, Everything is so fascinating! Although he has bid farewell to the beloved stadium, but his fearless, never give up the will of the soldiers can be spread. The new Reebok Answer 14 "The answer" loyalty warrior's unyielding glory debut.

As a "answer" Iverson's unyielding warrior's blood boots, Answer 14 also continued in the design of the Answer series of consistent hardcore style. High to help the body, leather texture coupled with a unique design of the upper veil, people have a feeling of deja vu. In order to improve the breathable performance of shoes, designers, especially in the upper into the breathable mesh material area, while ensuring the texture for the wearer to bring a better cool cool experience. In the bottom of the ink design greatly enhance the visual effects of the whole shoe, and cushioning technology, Answer14 selected Reebok's famous DMXFoam cushioning out to provide the wearer's stunning cushioning experience.

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"I swear I've never been tired, and since I joined the league, my teammates have said that I'm 'different', maybe one day I will stop and rest, but that day is the moment of my life. The great biography of Allen Iverson may have come to an end, but the immortal legend that belongs to Answer continues.

As the most representative and popular headed technology in Reebok's long history, Pump Technology has celebrated its 25th birthday this year. To this end, Reebok today, November 24 for this special day for the birth of the pump to open the celebration of the global celebration. The famous musician Swizz Beats also for his beloved PUMP special creation, with a familiar cheer action, PUMP brought everyone's happiness are immediately in front!

On this occasion, Reebok invited the global fans to join in this grand celebration, and Pump-related information will occupy the Reebok brand social account. Through the use of exclusive label # Pump25 #, the global Pump fans can sunshine their favorite pump shoes, for the 25 anniversary of the pump birthday.


Time back to 1989, Pump Technology officially launched, its innovative, unique, breakthrough process set to redefine the shoes. Even if the 25-year time has been slowly passing, but the fans for the pursuit of this classic technology is still expanding. Pump Technology was originally designed for basketball and was popular with professional athletes and consumers because of its outstanding performance, and was quickly applied to tennis shoes, running shoes, training shoes, gait shoes and even dance shoes.

Personalized custom package design, which is Pump technology to the wearer never had a surprise experience. Interestingly, in order to build this technology, Reebok designers specifically reference the interesting design of three different things: sphygmomanometer rubber ball, bicycle tire exhaust valve and injection bags. You simply press the button on the tongue of the button, the body of the air cushion will be based on your foot type inflatable support, fill the remaining space in the shoes, to provide you with accurate and outstanding custom package.

Pump Technology was invented by Reebok's proprietary designer Paul Litchfield. He holds a master's degree in sports science, and uses his knowledge of physiology and man-made materials to create this innovative technology. Speaking of expectations for the 25th anniversary celebration, Paul Litchfield said: "At the end of 1988 to early 1989, when we had just made the first pair of samples, it was hard to imagine that after 25 years it would still be active in the market. 25th anniversary is the biggest compliment to Reebok and its product line. "