Nike and JORDAN Basketball Experience Store

Beijing, January 21, 2017 - Nike Greater China's largest "Nike and JORDAN Basketball Experience Shop" settled in Beijing Zhongguancun Europe and the United States Shopping Center. The new store covers an area of ​​609 square meters, providing Nike basketball and JORDAN brand products sales. In addition to the rich product line to meet the basketball enthusiasts field, all the equipment under the field of one-stop purchase to enjoy, highly personalized personalized service in Beijing and Greater China's first "Nike + try experience area" has also been introduced, Designed for more love of basketball consumers with high-tech digital experience to bring a unique extraordinary experience.

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On the day of opening, Mr. Dennis van Oossanen, Vice President and General Manager of Nike Greater China, cut the ribbon for the new store and said, "The new Nike and JORDAN Basketball Experience store shows Nike for the Greater China Basketball And culture, and we hope that consumers will enjoy the best quality of Nike basketball and JORDAN products, and the most complete service and try on experience.

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The Nike and JORDAN basketball experience store is the biggest bright spot for consumers to feel the new experience and experience with the Beijing cultural characteristics of customized services. The new Nike + try the experience area will be a simulation half of the basketball court truthfully restored to the store, through the set of experience scenes and project selection, so that consumers feel the function of the selected boots. Peak hours, would like to feel this experience, to be patient waiting for the former experience, quite Beijing street basketball "access children" feeling.

The Beijing T-shirt personalized customization services, allowing consumers to buy T-shirts according to their own preferences printed on the T-shirt on the Beijing element pattern to produce exclusive personal products. Specifically designed for the store Nike and JORDAN calendar year classic shoes show wall is particularly eye-catching, with 3D printing, each shoe will be embedded in the concrete wall. Standing in the middle of the shop in the middle of the circle jump ball statue is also produced by 3D printing, the size of the statue with the Union players jump height and body size by the Nike designer carefully crafted.

In addition, consumers will also include KYRIE 3, LEBRON 14, KOBE A.D. And the most popular Nike basketball products, as well as selected Jordan products, such as the CNY Pack series, the series includes Air Jordan XXXI CNY, Air Jordan 12 Retro CNY, Air Jordan 12 Retro CNY GG.

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Beijing is a rich city with more than 60 deep basketball backgrounds. There have been low, there have been rising and brilliant, but never had to give up. Especially on behalf of the infinite honor of the five-year crown, more interpretation of the spirit of Beijing basketball. A collection of many Zhongguancun areas of Beijing, which have a traditional basketball high school, has also become the center of the campus basketball culture. This is the Nike and JORDAN basketball experience shop site for this reason. In addition to the overall improvement of products and services, store design is also full of Beijing flavor tone. Whether it is distributed on the wall of Beijing street basketball taste "then a child", "to the inside" and other words, or the lens record of the capital of the Holy Land East Stadium, a wonderful memories of the moment, the unique elements of Beijing rhyme tell The history and passion of this city basketball culture.

China National Basketball player, all-star MVP Ding Yan Yu also invited to participate in the opening of new stores. "From the perspective of professional basketball players, I have been very confident about the level of service provided by Nike and product innovation. The new store's new service that can bring a unique experience for basketball enthusiasts, which is unprecedented, especially Nike + try Area, this site will be able to try to select the shoes is suitable for their own form, should be the most needed consumers, "Ding Yan Yu Hang in the trial area after opening to share Road.

Unique characteristics of Beijing and product experience in Europe and the United States and Nike JORDAN basketball experience store will lead the Beijing basketball consumer culture for consumers to bring a better personalized shopping experience.