The Nike Hypervenom Football SHoes

When Nemal or the Brazilian coastal city of Santos a 12-year-old boy obsessed with football, he had his own football shoes sprayed into gold. Today, Nike for the Brazilian star launched a stunning new golden version of the "poison" (The Nike Hypervenom) "boots, help him play this summer football event next game until next season.

At the beginning of 2013, Nemal opened the "The HypervenomPhantom" in Rio, helping him and the Brazilian team win the Confederations Cup.

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"When we saw Nemal, he told us that he had painted his shoes into gold at the age of 12 because he had been looking for a pair of gold soccer shoes, but he could not find it anyway. , We think it is a great time to launch a pair of shoes for him this summer, "said Dennis Dekovic, director of Nike football design.

"The biggest challenge is to make gold look like a perfect spray, and we work closely with Nemal to maximize the color of his pair of shoes in his memory, and we are both very satisfied with the final design and can not wait Look forward to the first show on the pitch.

This special edition of "The Hypervenom Phantom" also has a unique design detail on the insole - a gold spray can and a "poisonous" style, showing the story behind the design.

Nike football design team by observing the current football players in the forward trend of the trend, designed a "poison front" football shoes.

"Nike 'poisonous front' is the birth of football game trends in response to the players want to become faster, not only refers to the speed of running faster, but also means that in a small space to deal with the ball faster. They want to create this does not exist the opportunity to 'poison front' designed to help more strikers in the restricted area to create more fleeting opportunities to fight against the ball on the pitch more quickly defensive player. "Deke Odd said.

NIKESKIN uppers

The design team believes that this new product must be the revolutionary innovation of shoe manufacturing.

"In general, a new pair of shoes will focus on improving comfort, upper material, soles and spike configuration. 'Poisonous front' shoes in the above aspects of the use of a new solution." Dekovic said.


"Virgin" vamps using the new NIKESKIN system. NIKESKIN with a soft mesh material with polyurethane film, then add the Nike ACC technology (All Conditions Control technology). ACC technology to ensure that both in wet or dry conditions, the shoes have the same control of football.

Dekovic added: "The mesh material makes the shoes with extraordinary comfort and touch.The players want us to create a feel as close to barefoot feel the shoes, the use of the mesh so that we closer one step. Technology to keep the mesh dry, but will not reduce the flexibility and comfort of shoes, which will not affect the performance of shoes and the original intention of the game.

Perfect shoe last and outsole

"Poisonous front" also uses a new shoe last, this shoe last to focus on removing the embedded material, so that the foot closer to the venue and football.

Nike has worked with several of the world's top podists to create a forefront of a forefoot separation outsole - it can help the player take the time to get out of the guard. Its effect can be seen in the forefoot of the concave, it can help the first metatarsal fast start, it is this part determines the foot start reaction time.

Outsole at the bottom of the use of compressed nylon, making the soles lighter, faster response, help to deliver power and very light. The structure and length of the spikes are designed so that the soles can quickly catch and start more quickly. All design innovations help players create space faster than ever before.