China 's first Nike running experience store

China's first Nike running experience store and the world's first basketball category experience shop in May 30th and 31st in Beijing Sanlitun Swire (the original Sanlitun Village) and Zhongguancun Europe and the United States Shopping Center grand opening, the two stores have Nearly 400 square meters of business area. From training, competition, leisure to service, sports category experience shop will provide the most innovative products and the most in-depth consumer experience. "Our athletes are the mission of Nike, and we have been working hard at all levels to innovate, from products and experience to service," said Mr. Hao Anlong, Vice President of Retail, Nike Greater China. "Running and Basketball is China's most development potential, the most watched and involved "Nike hopes that the new concept of the two sports category experience stores will allow us to connect with consumers more in-depth."

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The concept of the Nike sports experience store comes from providing consumers with a full range of products and services such as running, basketball and other sports to meet consumer demand and services from training, competition to leisure. Nike since 2011, respectively, in Wuhan, Guangzhou, Shanghai opened four Nike brand experience shop, coupled with the new unveiled Nike sports category experience store, will provide consumers with a full range from the Nike brand to a single sports category the most complete And deepen the consumer experience.

Lock the running tide area, let the runners professional upgrade and enjoy the running culture

Nike running class experience shop is located in Beijing's famous fashion "tide" to Sanlitun orange hall opposite. In the embassy district and the CBD business district around, Sanlitun gathered a favorite running and the younger consumer groups. In the area of ​​innovative experience and service, the running professional category store will provide a range of upgraded services, including through the gait analysis for each runners to provide their own running equipment; ready to participate in large-scale running race runners to provide the race Prepare knowledge and system training courses to help them become "experienced" marathon runners. To provide running specifically for women runner running products and Nike classic running series retro version of sports life products. In addition, Nike Runner (Nike + Run Club) will be held every Tuesday in this running class experience store activities, and running experts on-site guidance, but also for the running club members to give priority to try the latest Nike running equipment opportunities.

To create a Beijing basketball culture atmosphere, to provide basketball enthusiasts from the stadium to the streets of the whole experience

Adjacent to many colleges and universities and high-tech industrial park in the Zhongguancun area gathered in Beijing, the backbone of basketball. Nike's world's first basketball category is located in the center of Zhongguancun. In addition to the Sanlitun running shop to provide consumers with Nike brand basketball and JORDAN BRAND basketball products, and unique and innovative professional category experience, Nike Zhongguancun basketball shop's unique also embodied in the integration into a large number of Beijing basketball culture elements, here You can see the Beijing grassroots basketball "Holy Land" Dongdan basketball court fence design, the Beijing basketball culture artist paintings and photography works, which are fully demonstrated the "Beijing basketball never extinguished" (Beijing Basketball Never Stops) spirit The